The flashlights were sold in 3-packs for about $17. A Luxeon LED typically goes for about $5 and still needs to be wired to a resistor and mounted on a heat sink. With the flashlights, all of this was pre-assembled and came with a handy reflector. It means wasting lots of flashlight parts, but breaking down the flashlights was much simpler and cheaper than finding and wiring up all of the other components.